15 lessons · 4h

Farm Business Basics

Turn your farm production into a sustainable income stream. Pricing strategy legal structure record keeping farmers market preparation and the basics of selling handmade goods legally in Florida.

Farm Business Basics

About This Module

Most small farms produce more than they sell because they do not know how to price or where to sell. This module fixes that.

What You Will Learn

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1. Understanding Your True Cost of Production 35 min Exercise
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2. Legal Structure for a Farm Business 30 min Exercise
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3. Farmers Market Success: Before During and After 30 min Exercise
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4. Florida Cottage Food Law: What You Can and Cannot Sell 25 min Exercise
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5. Farm Financial Record Keeping 30 min Exercise
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6. Building an Online Presence That Sells 25 min Exercise
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7. Choosing the Right Sales Channels 25 min Exercise
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8. Brand Story and Positioning 25 min Exercise
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9. Product Mix and Margin Management 25 min Exercise
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10. Basic Farm Insurance and Risk Management 25 min Exercise
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11. Simple Bookkeeping Workflow 25 min Exercise
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12. Email List and Customer Retention 25 min Exercise
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13. Building a 90-Day Farm Business Plan 25 min Exercise
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14. When to Hire Help or Outsource 25 min Exercise
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15. Permits Labels and Compliance Calendar 25 min Exercise
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Enroll to Access This Module

Create a free account then enroll to unlock all 15 lessons, exercises, and resources.

Built on a working farm

Moon Tree Farm raises goats and makes soap in Keystone Heights, Florida. Two sisters, Erin and Kira, run it. Erin’s husband Dustin builds the software. Every tool here began as something this family needed — this one included — and was used on the farm before it was offered to anyone else. The tools pay for the hay.

Also built here: Herbie · Teen Tab · Tertius · Grand Testimony · Art Biz Project · MyNextVote

See the farm →
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